Field Marketing

Supporting field marketing and sales organizations is the most important work that Decision Counsel performs. We want to work with the executives and teams tasked with delivering revenue and returning profit. We have a deep understanding of the sales cycle and the use of strategic content during the buying process. We understand that a CIO is seeking strategic overviews and technology overviews while their CFO counterparts desire ROI analysis. We work with your sales executives, product managers and development organizations to ensure that we have the right content tools available based on your customer requirements.

Once the messaging is solid and the content produced, we focus on client engagement. Websites, events, custom publishing, flash presentations, online communities and widgets are all just some of the methods we use to drive engagement. We build analytics into all of our programs so that we can examine user behavior, adjust for weaknesses and play to strengths. The results are robust programs that build prospect databases, drive sales opportunities and increase sales.

We extend these strategies to companies working with multiple distribution channels and partners. In this environment of cost cutting and consolidation, we build tools that enable your sales team to support multiple organizations and diverse geographic territories.